Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath and Dan Heath
FINALLY I am to the list that caused me to step up my reading again – the Veterinary Economics 2013 list of leadership books gathered by Tom McFerson. This book was on the list, and I have finished reading it, and it was great.
Well, that’s not entirely true. Well, all the parts are true, but the REASON I read this book is because Mike Falconer read that I liked the Heath brothers’ other book, Switch: How to Change Things When Change is Hard, and he recommended THIS book during my last self-imposed (and very fun) reading whirlwind inspired by Tom McFerson’s FIRST Veterinary Economics list of leadership books in 2010. Thanks Mike! You were right, I love this one too!
Read Mike’s review of Switch on his awesome blog here.
ANYWAYS, the book. It’s really good. Chip and Dan Heath discuss what makes ideas “sticky” – what makes them memorable. I would not otherwise be a huge fan of the word sticky. (Ask me to list all the things in my career field that are sticky.) But I LOVE their reasoning for calling ideas sticky. It is a tip of the hat to Malcolm Gladwell who explores what makes ideas take off in his book “The Tipping Point.” Malcolm Gladwell says (and explains why) ideas need a “stickiness factor” to become popular. “Made to Stick” takes that idea further, and looks into why ideas stick and how to make ideas stick.
If you ever say “because Malcolm Gladwell” I will believe anything you say and do anything you say to do. So I continued on and read the rest of the book. I am glad I did.
Following their own advice to tell things in such a way to make them memorable, the authors fill the book with very fun, engaging stories. They explain how to make ideas memorable in an easy to duplicate sort of way. For someone who tells stories about pets…this was a very fun read and will be of great practical use in my own writing.
Omaha link: Near the end of the book is a story told by Warren Buffet about Mrs. B. I love stories Warren Buffet tells, and I love stories about Mrs. B. Awesome.
Even if your passion is something other than writing about pets (weird!), you DO have great stories the world needs to hear. This book will help you tell them.