Posts Tagged ‘Malcolm Gladwell’

Made to Stick

Tuesday, August 20th, 2013

Made to Stick:  Why Some Ideas Survive and Others Die

by

Chip Heath and Dan Heath

5 Stars!

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FINALLY I am to the list that caused me to step up my reading again – the Veterinary Economics 2013 list of leadership books gathered by Tom McFerson.  This book was on the list, and I have finished reading it, and it was great.

Well, that’s not entirely true.  Well, all the parts are true, but the REASON I read this book is because Mike Falconer read that I liked the Heath brothers’ other book, Switch:  How to Change Things When Change is Hard, and he recommended THIS book during my last self-imposed (and very fun) reading whirlwind inspired by Tom McFerson’s FIRST Veterinary Economics list of leadership books in 2010.  Thanks Mike!  You were right, I love this one too!

Read Mike’s review of Switch on his awesome blog here.

ANYWAYS, the book.  It’s really good.  Chip and Dan Heath discuss what makes ideas “sticky” – what makes them memorable.  I would not otherwise be a huge fan of the word sticky.  (Ask me to list all the things in my career field that are sticky.)  But I LOVE their reasoning for calling ideas sticky.  It is a tip of the hat to Malcolm Gladwell who explores what makes ideas take off in his book “The Tipping Point.”  Malcolm Gladwell says (and explains why) ideas need a “stickiness factor” to become popular.  “Made to Stick” takes that idea further, and looks into why ideas stick and how to make ideas stick.

If you ever say “because Malcolm Gladwell” I will believe anything  you say and do anything you say to do.  So I continued on and read the rest of the book.  I am glad I did.

Following their own advice to tell things in such a way to make them memorable, the authors fill the book with very fun, engaging stories.  They explain how to make ideas memorable in an easy to duplicate sort of way.  For someone who tells stories about pets…this was a very fun read and will be of great practical use in my own writing.

Omaha link:  Near the end of the book is a story told by Warren Buffet about Mrs. B.  I love stories Warren Buffet tells, and I love stories about Mrs. B.  Awesome.

Even if your passion is something other than writing about pets (weird!), you DO have great stories the world needs to hear.  This book will help you tell them.

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What I am Reading This Week: Blink

Tuesday, July 27th, 2010

Next in the leadership series…

Blink, The Power of Thinking Without Thinking

by

Malcolm Gladwell

I liked this book very much, maybe even more the second time than the first.

Five stars!

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That’s all I’ve got.  Also, I took careful note of the cover on this one.  White like the rest of his books.  Classy white, not boring white.  I love it.

Bunny Trails: Now I want to go back and read Tipping Point, Outliers and What the Dog Saw again.  Malcolm Gladwell may very well be my favorite author.

More Bunny Trails: Click here to see a video of my brother Dave Nelson of Secret Penguin and Matt Helt playing paddleball with Malcolm Gladwell.  That would actually lend itself better to a discussion of Tipping Point, but once again, that’s what I’ve got.  And how fun!!

What I am Reading This Week: Veterinary Economics

Sunday, July 18th, 2010

Hmm.  Reading Veterinary Economics has become less passive and more active these past couple of months.  I can’t wait to see what the August issue has in store!

The July 2010 issue had an article about leadership books.  I just stared at the photographs of the books and said, “Yes, Veterinary Economics journal!  I will read the twenty-five books you suggest!”

Click this link to see the article that made me want to put down my Stephen King and Bible in a Year and switch to a leadership kick for a while. (Just kidding Stan! Still reading.)

McFerson T. 25 books for your summer reading list. Veterinary Economics 2010;51(7):18-24.

Tom McFerson got four other veterinary field related professionals together, and they each listed their five favorite leadership books and challenged us to read them all.

So far, I have asked 11,758 people to read with me and Russ has said yes.  Yay!  This will be fun.

Maybe I should NOT start a second pile of books…

If you have whipped through those, or previously read them…here’s some more suggestions…

From Russ:

Fish by Stephen C. Lundin, Harry Paul and John Christensen

Who Moved My Cheese? by Spencer Johnson

From Phil Barnes:

The Seven Habits of Highly Effective People by Steven Covey

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

What Clients Love by Harry Beckwith

From Me:The Tipping Point and then everything else Malcolm Gladwell has ever written and will ever write, even if (maybe especially if) it is on the back of a napkin at dinner.  His brain just seems to think faster than even he himself can process – I love it!

The Referral of a Lifetime by Tim Templeton

The Loyal Customer, A Lesson From a Cab Driver by Shep Hyken (If you’re getting overwhelmed by this growing list, start with this cute little book.  My kid just read it in twenty minutes.)

The Purpose Driven Life by Rick Warren

From Dad*:*I’ve been waiting for these suggestions.  Like Russ says, if you want to be a good leader, pay attention to what Bob does.  Bob Nelson is my Dad and he is the most successful person I know.  He was pretty excited to hear about this project, and here are the books he pulled off his shelf to add to my pile…

The Greatest Salesman in the World by Og Mandino

Soar with your Strengths by Donald O. Clifton and Paula Nelson

All I Really Need to Know I Learned in Kindergarten by Robert Fulghum

Where Have All the Leaders Gone? By Lee Iacocca